The newly launched HONOR 600 Series has officially kicked off first-day sales in Malaysia, with an impressive consumer response, as crowds gathered at HONOR Experience Stores nationwide to get their hands on the brand’s latest flagship smartphones.
Following a highly successful pre-order phase that began on 23 April, the HONOR 600 Series recorded a remarkable 153% increase in first-day sales compared to its predecessor, reflecting strong market demand and growing confidence among Malaysian consumers toward HONOR’s latest flagship lineup.
This strong momentum highlights the success of HONOR’s “Accessible Flagship” strategy, where premium flagship-level features are delivered at a more competitive price point. As more users seek smartphones that can keep up with increasingly digital lifestyles, the HONOR 600 Series positions itself as a practical yet powerful choice for creators, professionals, and everyday users alike.
The brand emphasizes that the HONOR 600 Series combines flagship-grade photography, powerful AI capabilities, long-lasting battery life, and immersive display technology into a well-rounded package. One of its standout features is the upgraded flagship camera system, paired with the latest AI Image-to-Video 2.0 technology, which allows users to enjoy greater creative freedom in content creation and social media storytelling.
At the same time, the series also delivers strong battery endurance and one of the best displays in its segment, making it ideal for heavy users who rely on their smartphones for productivity, entertainment, and content consumption throughout the day.
This combination of premium hardware and smart AI-driven software enhancements has helped redefine what consumers can expect from an “accessible flagship,” giving users more value without stepping into ultra-premium pricing territory.
Pricing & Availability
The HONOR 600 Pro is priced at RM3,099 for the 12GB + 256GB variant, while the 12GB + 512GB version retails at RM3,299. Meanwhile, the standard HONOR 600 with 12GB + 512GB storage is priced at RM2,599. Both models are available in three colour options: Orange, Golden White, and Black.
Customers who purchase the HONOR 600 Series will also receive a free gift bundle worth up to RM1,326, which includes an RM200 instant rebate, a free HONOR Watch X5i, along with a 365-day Front & Back Crack Replacement Service, 1-Year Extended Warranty, and 1-Year Liquid Damage Protection Warranty.
The HONOR 600 Series is now available via HONOR Experience Stores nationwide, as well as through HONOR Malaysia’s official online store and its authorised stores on Shopee, Lazada, and TikTok Shop.
You can read our review of the HONOR 600 here.
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