Ford and Google Collaborate for a Brighter Automotive Future

The “Blue Oval” had announced an unlikely partnership with Google with an aim to accelerate Ford’s transformation and reinvent the connected vehicle experience. Ford has stated that Google Cloud is its preferred cloud provider due to the latter’s world-class expertise in data, artificial intelligence (AI), and machine learning (ML).

Both Ford and Google have established a new collaborative group called Team Upshift, that would push the boundaries of both companies to unlock personalized consumer experiences and drive disruptive, data-driven opportunities.

Starting later this year, Google will help Ford leverage Google Cloud’s AI, machine learning, and data analytics technologies to accelerate the blue oval’s digital transformation, modernize operations and power connected vehicle technologies with Google’s tried and tested cloud system. With Google Cloud, Ford plans to:

• Further improve customer experiences for customers with differentiated technology and personalized services.
• Accelerate modernization of product development, manufacturing, and supply chain management, including exploration of using vision AI for manufacturing employee training and even more reliable plant equipment performance.
• Fast track the implementation of data-driven business models resulting in customers receiving real-time notices such as maintenance requests or trade-in alerts.

Both Ford and Google sharing the same interest to bring enjoyable, safer, and more efficient connected vehicle experiences built to minimize driver distraction and keep customers at the forefront of technology with over-the-air updates. Beginning in 2023, Ford and Lincoln customers will be able to enjoy unique digital experiences built on top of the Android operating system with Google apps and services built-in, which include world-class map and voice technology.

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Khoo Wern Sheung

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