Shopee Malaysia ushered in the Year of the Horse with its Shopee House: CNY Sale, marking the platform’s first major festive campaign of 2026. Held at Ukay Hills in Bukit Antarabangsa, the event brought together brands, affiliates, and content creators, while also serving as a platform for Shopee to outline its strategic direction for the year ahead.
The CNY Sale event also marked a milestone moment, celebrating over a decade of Shopee’s presence in Malaysia since 2015. Over the years, the e-commerce platform has consistently focused on two core pillars: affordability and delivery speed. These priorities continued into 2025, where initiatives such as Shopee Lagi Murah helped shoppers stretch their ringgit further by amplifying platform-wide discounts through stronger deals and promotions.
To complement lower prices, Shopee also doubled down on logistics efficiency. The introduction of Next Day Delivery, powered by Fulfilled by Shopee, aimed to provide faster and more reliable shipping while keeping costs down for buyers. Meanwhile, ShopeeVIP was launched to reward loyal users with daily 25% discount vouchers, unlimited free shipping, and early access to exclusive brand deals.
Beyond pricing and logistics, Shopee highlighted the rapid rise of content-led commerce as a key growth driver. Between 2024 and 2025, Shopee Live and Shopee Video collectively generated more than 7 billion views and contributed to the sale of over 13 billion items, reflecting a shift in consumer behaviour where livestreams and short-form videos increasingly influence purchase decisions.
To support this shift, Shopee has expanded its affiliate and content creator ecosystem to over 800,000 creators, enabling stronger engagement between sellers and consumers. These collaborations have translated into higher traffic and improved order growth for sellers, with events like Shopee House CNY Sale showcasing how livestreams, videos, and festive promotions can work together to drive conversions.
Shopee also pointed to the broader impact of this ecosystem-driven approach on Malaysian businesses. Over the past decade, the platform has onboarded more than 2 million MSMEs, generating over USD38 billion in gross merchandise value (GMV) and helping local sellers reach customers both locally and beyond Malaysia.
Looking ahead to 2026, Shopee says it will continue strengthening content-led commerce while keeping affordability at the heart of its platform. Through strategic partnerships with platforms such as Facebook and YouTube, alongside its own Content Creator Club, Shopee aims to empower creators further and meet growing consumer demand for more engaging, content-driven shopping experiences.
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